BUM MARKETING

1.  Holiday Newsletters / Emails

One of best ways to market your business during the holidays is to send newsletters or emails to your current customers. In your holiday newsletter suggest ways to utilize your business during the holidays or highlight gifts in a wide range of price points.   Email your current or past customers and send them a ”thank you for being a loyal customer”. Offer them discounts or specials for being a returning customer.

2. Strategic Ad Placement

Advertising online on related websites and blogs is another great way to generate online holiday sales. Try and utilize Adsense and Adwords along with other online holiday sales tactics. If payring for advertising is not in your budget, then offer to exchange links with websites. A lot of websites have a link exchange program.

3. Affiliate Marketing

If you offer an affiliate program, offer your affiliates special holiday bonuses to generate additional online holiday sales.

4. Social Networking

Create a presence on social networking sites for your business if you don’t already have one. During the holidays you can offer exclusive gifts or specials to the contacts on your social networking sites.

5. Exclusive Discounts

Offer exclusive online discounts to people who sign up for your mailing list.  By gathering their emails, you can send them future newsletters or emails down the road.