Due to its adhesiveness it can be put up almost anywhere, any surface, and any material whatsoever. This is what makes stickers a unique item as its convenient compared to other print materials. In all aspects of communication stickers registers to be the cheapest and convenient way to convey your thoughts. Stickers enjoy huge market for itself.

Businesses can use bumper stickers as a method of promotion for the company. It is a widespread advertising phenomenon. Even if your company’s bumper sticker does not have a witty slogan, you can still use bright colors that will grab attention, even if it is only for a few seconds. Political campaigns are one of the widest supporters of bumper sticker promotion.

There are a few important points which should be kept in mind prior to designing and purchasing bumper stickers:

• Catchy slogan (should describe and have the target message which you want to convey).
• Cool and Stylish artwork (resolutions needs to be high for excellent quality printing).
• Size is an important aspect which should be carefully observed to see what kind of impact it would register with the viewer.
• Color Schemes (should be catchy for the viewer).
• Color Variations (one should keep in mind that what will be the colors that will showcase the hardcopy).
• If it’s a photograph then it should be cropped for a better resolution.
• Materials for Stickers printing should be thoroughly inspected as to which will suit the best.
• Cost matters should be addressed properly.
• Artistic touch is important for it to look professionally well-developed.

Stickers are one of those items which can decorate your marketing strategy to grab the bull by its horns. Bumper stickers can leave an everlasting impact to your marketing campaign. It truely is advertising that STICKS!

2. License Plate Frame – $40 to $70
Several weeks ago I found myself reading yet another silly license plate frame when I suddenly realized, “Hey, I could put my web address on the back of my car!” I’ve yet to do it, but someday soon you might see me cruising around…

Mindful Entrepreneur
www.mindfulentrepreneur.com
3. Business Cards – $10 to $50
No, no – not just any business cards, silly. Exciting, eye-catching, useful business cards. Don’t let your cards end up buried in some guy’s wallet just waiting for the next “clean out my wallet” day! Make your cards colorful, memorable, and interesting. And while you’re at it, use the back. Trust me: everyone flips them over just to check. J

4. Email signature – FREE
It’s quite simple to setup your email signature to automatically display every time you write a message. Most programs even enable hyperlinks for web addresses and email. As of today, my email signature includes my name, title, blog addresses, and a quick add for my newsletters and my ebook.

5. Pens, pencils, etc. $25 – $75
Yes, these can be cheesy. But they work. You can order in bulk and have your business name and info stamped on for a small charge. People love free stuff, especially when it’s useful.

6. Voicemail – FREE
Don’t forget to take advantage of another message system where you can advertise for free. If you have a cell phone for business and personal use, go ahead and throw out your business name just in case. Who knows… someone you already know might not yet know about your business. Customers are everywhere.

7. Handbags and other novelty items – Price varies.
Use your imagination with this one. Think conferences, conventions, and trade shows. This approach might not be the cheapest or the easiest of the 10, but you’re bound to get some attention when your potential customer sees and/or uses the freebie.

8. Letterhead – $10 to $75 (cost of printing)
Include as much information as possible in your letterhead: business name, address, phone, mobile, fax, email, web address, hours of operation, services, etc. Doing so makes you look professional AND provides a quick info resource for the customer. Letterhead advertising is especially important if you get repeat business.

9. Blogs and Forums – FREE
It may not always be free to start a blog or forum, but it’s essentially free to participate in them. If you contribute insightful posts, comments, feedback, etc., to these types of websites, remember to include your web address and/or email.

10. Newsletters – Price varies. (cost of management/printing)
One of the absolute best ways to get new and retain old business is by providing an informational newsletter that appeals to your niche market. I currently run several of these online and would recommend the same to you. One of the best examples I’ve seen in the corporate world is “Sweet Tomatoes” (or “Soup Plantation”). On a regular basis, I get great updates and coupon-surveys in my inbox.

No one has ever found success by doing nothing.

1. Put your website on notepads, pens, newsletters, bumper stickers, coffee cups.

2. Flyers – When you buy your morning newspaper, slip some flyers into the rest of the newspapers.

3. Business cards (You can make up your own or get them free through VistaPrint)

4. Article marketing is one of my favorite method of advertising. If you write articles and then use a service to publish them, your articles become viral.Your articles will spread like a virus and could have the potential to be viewed by hundreds of thousands of people.

5. Participating in online discussion forums is an excellent way to get the word out about your business – and it is free. Build relationships first and use your signature file to let everyone know what you do and who you are.

6. Free classifieds

7. Targeted ezine advertising is one of the most cost effective ways to advertise your business.

8. Paid ads – such as solo ads. Test, test, test. Your success depends on your ad and your heading!

9. Mail out postcards.

10. Purchase leads that are targeted and related to your business. If possible get their phone number and followup.

11. Bookmarks for libraries, don’t forget to talk to your librarian first.

12. Purchase cheap seed packets, put a tag on them with your website as well as a saying like, I am in the business of helping people grow.

13. Use your knowledge and publish a newsletter or ezine. One your build up your list you can offer paid subscriptions or ads.

14. Word of mouth (friends and family)

15. Forwarded emails – Add your testimony to your signature line.

16. Buttons

17. Pens to hand out with a short advertisement and your URL.

18. Welcome baby cards for hospitals.

19. If your domain name is a string words, try capitalizing each. This helps people who just take a quick glance remember it.

20. Create an information type handout that briefly explains your business.

21. When you go to a garage or yard sale, ask if you can leave a few of your flyers there.

22. Community Colleges. Every student needs a part time job.

23. Put a business card in all outgoing mail including anything that has a postage paid envelope.

24. Visit establishments you do business with (doctor offices, health food stores, karate/dance studios, etc) and ask if you can leave flyers.

25. Car magnets – You can put magnets all over your car.

26. Promote your business for free in local magazines, newspapers, community newsletters, etc. Many rely on voluntary writing contributions. Translate your knowledge into an article. It is free advertising and an effective way to establish yourself as an expert in your field.

27. Leave your business card in restrooms at restaurants or on cork boards around grocery stores.

28. Get a booth at school events and share what you offer.

29. Look into putting an ad in school sponsored publications (directories, PTA booklets, etc). Usually not to expensive.

30. Set up a free giveaway box in any store that will give you permission.

31. Post flyers at apartment complexes if they will allow it.

32. Place flyers under windshield wipers of cars.

33. Newspaper classified ads are cheap and effective. Ask about having your ad appear with a color background to make it stand out even more.

34. Buy a pre-inked, personalized stamp and put your ad on it. Stamp the back of any envelopes that you mail out.

35. When it comes to advertising and marketing, repetition plays an important part in your campaigns success.

36. We all get junk mail with the postage paid envelopes. Just send a flyer back to the company and use their return envelope.

37. Personalized T-shirts

38. Make up Gift basket raffles for Church bazaars, concerts held during summer, at your local community hall, or any town function. Do not forget to put your business card or some other advertisement in the basket.

39. Put flyers on car windshields at your kids sporting events.

40. Leave a business card with your tip for your waiter/waitress.

41. Reply to spam email with your own business advertisement.

42. Give your business cards to friends and family and ask them to give them out to people they know who would be interested in part time income.

43. Put up flyers at the local colleges, libraries and grocery stores.

44. Ask your local chinese takeout if you can post a flyer in their window.

45. Create a post it stack of your business cards with a glue stick and then post them at pay phones, etc.

46. Business cards with a magnetic back really stick in people’s minds as well as on their refrigerator.

47. Leave business cards by the change machine in the mall arcade or at the ATM machine.

48. Put your website address on your sun visor using vinyl letters.

49. Find an old metal tin (or new), put a magnet on the back, put your business cards in them and then just attach this to your car when you go into a store.

50. Be different and get noticed. When you are unique then you are one step ahead of your competition.

There are many ways to promote your business without spending a fortune. Think outside the box. Most people notice things that are different, something that draws their attention or even makes them laugh.

Keep it simple, keep it cheap and before you know it your success will be achieved without going broke.

Copyright 2007 Joe Rispoli

One of best ways to market your business during the holidays is to send newsletters or emails to your current customers. In your holiday newsletter suggest ways to utilize your business during the holidays or highlight gifts in a wide range of price points.   Email your current or past customers and send them a ”thank you for being a loyal customer”. Offer them discounts or specials for being a returning customer.

2. Strategic Ad Placement

Advertising online on related websites and blogs is another great way to generate online holiday sales. Try and utilize Adsense and Adwords along with other online holiday sales tactics. If payring for advertising is not in your budget, then offer to exchange links with websites. A lot of websites have a link exchange program.

3. Affiliate Marketing

If you offer an affiliate program, offer your affiliates special holiday bonuses to generate additional online holiday sales.

4. Social Networking

Create a presence on social networking sites for your business if you don’t already have one. During the holidays you can offer exclusive gifts or specials to the contacts on your social networking sites.

5. Exclusive Discounts

Offer exclusive online discounts to people who sign up for your mailing list.  By gathering their emails, you can send them future newsletters or emails down the road.